Tuesday Feb 28, 2023
3 Things Creators Need to Know about Social Commerce for 2023 With Lauren Petrullo
Social media especially has gone through so many changes — including the inception of social commerce, the use of social media platforms to market and sell products and services — and just about every brand out there is using it at this point.
But social commerce effects more than just the brands — it effects us creators as well. Not only are there things we need to know to be able to leverage the ways brands are using social commerce to further our brand partnerships, but there are also so many additional ways for us to raise our income and monetize more.
This week’s guest, Lauren Petrullo, is an award winning marketing expert, digital marketing and e-commerce consultant, and successful multi-founder. As the CEO and Founder of digital marketing agency, Mongoose Media, Lauren drives brand growth in the baby, beauty and food space. As a member of the prestigious Leaders Network at Meta, she is a social commerce and Meta ads expert who turns $5k in ad spend into $500k in sales.
Episode 74 Show Notes can be found here.
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Lauren Petrullo
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Tags:
social media,instagram,instagram news,instagram algorithm,social media news,tiktok,tiktok news,business tips,instagram tips,instagram influencer,how to be an influencer,social media mental health,mental health for influencers
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