Tuesday Jun 14, 2022

Building a Community vs. a Following as a Creator with Melissa Chanel

As creators, we know that follower count isn’t everything, and lately, it’s becoming less and less important while loyal communities and high engagement are what the brands are really interested in. That’s why it’s so important for creators to focus on building a community vs. just a following. But what’s even the difference between a following and a community?

This week, we’re here with Melissa Chanel, a fellow Charlotte creator and the founder of Kicks & Fros, a community celebrating black women and sneaker culture.

Today we’re answering all of your questions about creating a loyal community vs. just a following. First of all, what’s the difference? Also, what can creators do to boost their engagement and build community? What does a loyal community look like from a brand’s perspective?

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Melissa Chanel

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social media,instagram,instagram news,instagram algorithm,social media news,tiktok,tiktok news,business tips,instagram tips,instagram influencer,how to be an influencer,social media mental health,mental health for influencers

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