Soulcial Scoop by Your Soulcialmate

Coached: Imposter Syndrome, Building Strong Follower Relationships, and Balancing Your Side Hustle with Your 9-5 with Kaitlyn Moore

As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you get to be a fly on the wall during our call.
On this week’s episode of “Coached” by Soulcial Scoop, we’re here with Kaitlyn Moore, a creator sharing content based around confidence and curvy fashion.
As a creator who works a 9-5 job that is just starting to go back into the office more often, Kaitlyn is struggling with finding the time to create her content and share it consistently.
Like many other creators, Kaitlyn also is stuck with this feeling that her audience isn’t as engaged in her content as she thinks they should be. We talked about how to combat this feeling, build genuine relationships with your audience, and battle the imposter syndrome that may come with it.
How can you create a sustainable schedule to create and post content? What are the ways that you can build stronger connections to your audience? And how to you ensure you’re feeling good about yourself throughout the entire process?
This, my Biz BFFs, is Soulcial Scoop: Coached.
Episode 61 Show Notes can be found here.
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Kaitlyn Moore
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What Companies Don’t Want You to Know About Compensation with Christen Nino De Guzman

In order to start a profitable business as a creator, you need to fully understand not only how to be creative and innovative but also how to start and scale a business.
Whether that means starting your own podcast or course or even creating a product-based business, there’s a lot to learn about being compensated as a creator.
For today’s guest, Christen Nino De Guzman, that meant leaving her stable 9-5 job at TikTok to create a startup. Christen is an industry vet who is the founder of the newly launched app, Clara. Clara is a community that empowers creators through transparency, brand reviews, and discoverability.
Christen has almost a decade of experience working with top content creators at social networking companies such as Instagram, TikTok, and Pinterest. She is a motivational speaker and mentor in the tech space who is passionate about helping people break into the industry through career advice and actionable content.
Today, we’re diving into negotiating, making the leap to go out on your own from a 9-5 job, knowing your value, and the future of creator compensation.
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Find our Ep. 60 Guest
Christen Nino De Guzman
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Episode 60 Show Notes can be found here.
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Coached: Consistent Income, Negotiations, and Preventing Burnout with Megan Varela

As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you get to be a fly on the wall during our call.
This week, we’re here with Megan Varela, a creator sharing the best local recommendations and moving tips for millennials in the San Diego area. Megan has been a student of mine for over a year, and she’s been able to grow her audience and her brand partnership income by thousands.
In Megan’s coaching call, we chat about consistency, power, and confidence. How can you receive a more consistent income? How can you negotiate contracts with confidence? How do you create personal space to prevent burnout?
This, my Biz BFFs, is Soulcial Scoop: Coached.
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Megan Varela
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Episode 59 Show Notes can be found here.
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Reflecting on 2022 as a Creator and Business Owner

There were so many valuable things I learned in 2022 about being a creator — and about being a business owner — that are going to shape the way that I execute in 2023.
In today’s episode, we’re chatting through a few categories where I learned the most: Content performance, business & logistics, mental health, and money & partnerships. I’m giving you an honest, real look at what things were like for me behind-the-scenes and chatting about the goals that I’m setting for myself this year.
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Find our Ep. 58 Guest
Kristen Bousquet
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Episode 58 Show Notes can be found here.
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Proven Strategies for Creating Community Around Your Personal Brand with Marketing Happy Hour

Creators everyone in the last 6-12 months have been feeling the low-engagement slump — not just on Instagram either. We can’t always blame it on the algorithm though.
Just like any brand or business building a dedicated, loyal community takes time, energy, money, effort — so much — but it’s what really makes our personal brands valuable and strong.
The secret to building community around your brand is to show people that they’re valued, but how can we as creators who are building personal brands?
Today, we’re here with Erica Spitzley and Cassie Tucker, hosts of the “Marketing Happy Hour” podcast. If you’re trying to navigate your career in marketing and are unsure about new strategies and creative tactics to use, their show is for you.
Having both spent years in the marketing world — even currently — Erica and Cassie interview world-class marketers from top brands like Taco Bell, Universal Studios, FabFitFun, Glossy and more.
We’re diving into the proven strategies that creators can dive into to build community around your personal brand. We’re chatting about how much time to spend building community, how it can be valuable, and how to keep that community strong long-term.
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Find our Ep. 57 Guest
Erica Spitzley + Cassie Tucker
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Episode 57 Show Notes can be found here.
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Attracting Your Dream Brands Without Selling Out with Jenny Melrose

One of the more lucrative ways to sustain a career as a content creator or influencer is working with brands, and while there are countless brands out there looking for creators to work with, we often have a hard-time finding the right ones, making strong connections with them, and getting them to dish out payment for our services.
So, how can you attract your dream brands, get them to hire you, and get them to stick around?
Today, we’re here with Jenny Melrose, a business coach, content strategist and podcast creating content strategies for you to scale your business. She’s also the author of “Influencer Entrepreneurs”, a book the shares Jenny’s four-step framework for building your audience, growing your business, and making money online.
Today, we’re diving into how to find your dream brands, what methods you can use to connect with them, how to get more inbound requests, and how to build those long-lasting connections to keep your brand partners hiring you long-term.
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Find our Ep. 56 Guest
Jenny Melrose
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Episode 56 Show Notes can be found here.
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2023 Trends: What’s Up and Coming in the Creator Space for 2023 with Shine Talent Group

It’s no secret that the creator industry is changing every single day. There are new technologies and innovations that change the way we use social media and build our businesses as creators.
That’s one of the most fun (and the most stressful) parts of our job. We always have to stay in the know and be willing to pivot our strategies and our content given what’s up and coming in the industry.
With the end of 2022 approaching, there are some new trends on the horizon for the creator economy that we’re predicting for 2023. From social platforms turning into search engines (and learning how to capitalize on that as creators) to brands looking for UGC creators regardless of their following (AND how to capitalize on that), there’s a lot you need to know now to prepare for what’s to come in the new year.
This week, we’re here with Hess Hunichen and Emily Ward, the co-founders of Shine Talent Group, North America’s leading talent management and brand partnerships agency. They specialize in the online and social space and work with brands and agencies to create campaigns that are memorable and inspire consumers to take action.
We’re giving you the scoop on everything you need to know about the upcoming year as a creator. This my Biz BFFs is Soulcial Scoop.
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Jess Hunichen and Emily Ward
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Episode 55 Show Notes can be found here.
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Finding the Confidence to Be a Full-Time Creator with Hannah Schneider

If you had the opportunity, would you quit your 9-5 job to go become a full-time creator? Many would say yes, but it can be scary to take a chance this big on yourself.
From dealing with online hate and low engagement on the content you’ve worked so hard on to building relationships with brands and defining your “why”, there’s a lot that goes into being a full-time creator that truly takes a confident person to take on.
Today, we’re here with Hannah Schneider, a body confidence and self-love creator (and a great friend of mine) who’s been on this journey for four years.
Today, we’re diving into building the confidence to become a full-time creator. How do you deal with the hard stuff? What’s the difference between partnerships for Instagram and TikTok? How can you navigate the world of being a self-sufficient entrepreneur?
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Find our Ep. 54 Guest
Hannah Schneider
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Episode 54 Show Notes can be found here.
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How to Build Long-Term Success as a Creator with Magda Houalla of Aspire

With the creator economy becoming worth more and more billions each year, being an influencer or a content creator is truly a lucrative career in 2022.
But, there are truly so many things that you need to know, master, and plan for in order to build long-term success as a creator.
Today, we’re here with Magda Houalla, the Director of Strategy at Aspire — one of the leading platforms that connects high-quality creators with trusted household names.
She’s worked in the influencer marketing industry since 2016 — both the brand and agency side, so it’s safe to safe that she’s seen what it takes to become a successful creator having worked with so many of them throughout her career.
We’re giving you the scoop on how to monetize with brands, how many followers you need to be successful, how to turn one-off partnerships into more long-term relationships, and the things that you need to know about the future of influencer marketing to plan for long-term success.
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Find our Ep. 53 Guest
Magda Houalla of Aspire
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Episode 53 Show Notes can be found here.
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The State of Influencer Marketing in 2022 with Eric Dahan of Open Influence

As a creator, one of the most important skills we can learn is to get comfortable with evolving. In the last few years, our industry has gone through some massive shifts like the introduction of short-form video, creators finding new and innovative ways to monetize, the creator economy being worth more and more billions as the years go by, and the growth of social commerce.
These are things we’re going to have to get comfortable with and eventually master as creators.
Today, we’re here with Eric Dahan, CEO of Open Influence, a platform that connects brands with some of the best creators in the industry. He’s been named a Forbes 30 under 30 and started the company when he saw that there was a real opportunity for creators to help brands reach their goals.
Today, we’re diving into the state of the creator economy. What evolutions have we seen in the last 10 years? Are platforms like TikTok and BeReal here to stay? What’s social commerce and what do we need to know about it as creators?
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Find our Ep. 52 Guest
Eric Dahan
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Episode 52 Show Notes can be found here.
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