Soulcial Scoop by Your Soulcialmate

Why Storytelling is the Most Important Skill You Can Learn as a Creator with Skye Garcia

In a social media climate where we’re craving connection and relatability more than ever, finding ways to connect with our audience should be a top-priority, and storytelling is one of the best ways to do this. The video doesn’t need to be you actually telling a story front-to-back, it’s more about bringing your audience on a journey.
This week, we’re here with Skye Garcia, a social media coach and strategist who uses her expertise to help creators and entrepreneurs grow their community, following, and business.
Today, we’re diving into storytelling full force. What are the key elements of storytelling in a piece of content? How is it beneficial for creators? Why does it work so well?
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Find our Ep. 51 Guest
Skye Garcia
Website | Instagram | TikTok | TikTok Growth Course 
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Episode 51 Show Notes can be found here.
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Best Practices for Landing Gigs as a Freelance Creator with Isabella Lampson of Contra

As freelancers, sometimes it can be difficult to find jobs. Being a freelance creator is a rocky road, but it’s one that you get more and more comfortable with as you learn more about how to navigate this type of career.
But as you’re learning, you’re probably wondering things like what to charge, where the future of our industry is going, and how do you set yourself apart when applying for different gigs, right?
This week, we’re here with Isabella Lampson, the Social Partnerships Lead at Contra, a platform that gives you everything you need to launch, build, and grow your independent career.
Today, we’re diving into everything you need to know about working for yourself and landing gigs as a freelancer. What types of jobs are being posted more and more? What should creators do before applying to gigs to better their chances at landing it? How can creators stand out when applying for these jobs?
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Find our Ep. 50 Guest
Isabella Lampson
Contra | Instagram | TikTok
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Episode 50 Show Notes can be found here.
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How to Create High-Quality Content That Captivates with Olivia Dixon

In an extremely saturated market of creators, it’s more important than ever to make sure you’re finding a way to stand out. So, how can you as a creator set yourself apart from everyone else out there?
One of the most obvious ways? Within the visual content that you share on your page.
When someone comes to your page, before they read anything, chances are they’re going to SEE what’s on your page. Even after they’ve started to read things, typically it’s the visuals that are causing them to click on a specific photo or video.
Today, we’re here with Olivia Dixon, a self-taught photographer and creator who gets her inspiration from music, poetry, and travel.
Today, we’re diving into how to create the best visual content possible, how you can have a cohesive brand visually, and her best tips for creating the best visuals possible.
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Find our Ep. 49 Guest
Olivia Dixon
Instagram | TikTok
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Episode 49 Show Notes can be found here.
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Managing and Mastering TikTok and Instagram Like a Pro with Madi Prettyman

When it comes to being a creator who is managing and mastering both Instagram and TikTok, there’s a lot that you need to know about the different strategies that work to grow, balance, and create content for each of the platforms.
In this episode, we’re here with Madison Prettyman, the creator behind Choose Your Glow and Choose Your Social. She started her creator journey as a beauty creator who spoke about oily, acne-prone skin, but eventually she created another page to help creators learn how to master creating content successfully.
Today, we’re diving into how to grow, engage, and create for both Instagram and TikTok and how to balance it all along the way as a busy creator.
We’re giving you the scoop on all things mastering socials. This my Biz BFF is Soulcial Scoop.
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Find our Ep. 48 Guest
Madison Prettyman
Instagram | TikTok | Instagram | TikTok
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Episode 48 Show Notes can be found here.
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Turning Your Online Influence Into a Profitable Business with Natalie Barbu

Many creatives become influencers wanting to have a place to share their creativity and passions, but when they start to gain traction, they’re actually able to turn that online influence and creativity into a legitimate company. Being an influencer provides the opportunity for you to really soar further than just sharing content on social media. It opens up doors and allows you to fuel your passions.
This is exactly what YouTuber Natalie Barbu has been able to do over the last decade.
After growing her following to over 360k people, she wanted to create a tool to help other creators like her which led her to founding Rella, a management tool made for influencers to run their businesses.
But going from creator to CEO had its challenges. She had to find a solution to a problem that people would actually use, build a strong relationship with her co-founders, build an app, get funding through investors, and balance all of this with creation content consistently.
Today, we’re diving into everything you need to know about turning your online influence into a profitable, self-sustaining business. How do you balance multiple streams of income? How do you know it’s the right time to pivot your business? How can you find the right people to work with? What’s the process of building a legitimate company actually like?
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Find our Ep. 47 Guest
Natalie Barbu
Instagram | TikTok | YouTube | Website 
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Episode 47 Show Notes can be found here.
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How Creators Can Make More Money by Living a Self-Care Focused Life with Megan Porta

So many people outside of our industry hear the worlds “blogger”, “influencer”, or “social media creator” and have their own assumptions about what our job entails.
But, what those people on the outside don’t know is that our job is so much more: It’s putting ourselves out there for the apps to bully - whether that’s by the app itself or by the people using them.
The effects that working in social media full-time can have on our mental health are truly just so real and valid. This is why self-care is so important. Focusing on self-care can actually help make you more money.
Today, we’re here with Megan Porta, a food blogger and the host of Eat Blog Talk podcast. She has an extensive history with not living a balanced life which has set her on a path of constant improvement in that area.
We’re diving into everything you need to know about making sure you’re taking care of yourself and your mental health as a creator AND how it can actually help you make MORE money in your business.
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Find our Ep. 46 Guest
Megan Porta
Instagram | TikTok | Revenue Stream Quiz | Eat Blog Talk Mastermind
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Episode 46 Show Notes can be found here.
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Establishing Multiple Streams of Income to Sustain Your Influencer Career with Harley Jordan

Most people who go into becoming creators have the goal of quitting their full-time job to pursue a career in social media, right?
But, it’s not realistic for a majority of creators to 100% rely on their income from sponsored posts with brands to pay their bills and provide a steady full-time income.
This is why having multiple streams of income is crucial, even mandatory, for finding long-term success as a creator.
This week, we’re here with Harley Jordan, a creator coach and owner of All Influence Management where she coaches and manages creators to build a brand that feels right and fully monetize their online presence with multiple streams of income. She’s negotiated over $200k in brand deals for clients of her agency this year.
Today, we’re diving into everything you need to know about building long-term monetary success as a full-time creator. What options are there for income? What about passive income? How can creators sell to their audience in a way that feels authentic?
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Find our Ep. 45 Guest
Harley Jordan
Website | Instagram | TikTok | ”Brand Meet Creator” Podcast
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Episode 45 Show Notes can be found here.
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Making the Most of the Holiday Season as a Content Creator or Influencer with Alex Dicapo

Since Q4 is one of the biggest spending periods of the entire year, it makes sense that as creators we’re curious on how to work with brands for the holidays.
Since we as influencers or creators influence purchasing decisions, it’s a prime time of year to make a decent chunk of income. Many brands - especially those that are more prominent during the holiday season like giftable products or alcohol brands - save a chunk of their budget for this time of year. They’re making more money, so they’re willing to spend a bit more too.
Today, we’re here with Alex DiCapo, the VP on the digital & influencer team at AZOINE PR. She has developed and implemented impactful social campaigns across fashion, lifestyle, wellness, and tech for a diverse clientele.
Today, we’re diving into everything that you need to know as a creator to have a successful holiday season working with brands.
How do agencies and brands find and choose the creators they’re working with? When’s the best time to pitch? What can set you apart in that pitch? What makes a brand want to continue working with you even after the holiday season?
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Find our Ep. 44 Guest
Alex Dicapo
Instagram |TikTok
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Episode 44 Show Notes can be found here.
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8 Red Flags Every Creator Should Look Out For with Audrey Cash and Terrah Holder

In the extremely saturated creator industry, it’s important that we’re doing our very best to avoid the influencer red flags that may inhibit our growth or ability to work with brands, right?
But, for many creators who are just getting started knowing exactly how to act and what not to do comes with a lot of trial and error. What if you knew about those red flags by learning through someone else’s mistakes and experiences? That’s exactly what we’re here to do with you today.
This week, we’re here with Audrey Cash and Terrah Holder, the faces behind TJ Creative Agency and Social Sessions podcast. This Austin-based dynamic duo focuses on helping businesses grow their social media platforms and educate content creators.
With about 13 years of experience in social media between the two of them, it’s safe to see they’ve seen their fair share of red flags when working with content creators for their agency.
Ready to dive in?
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Find our Ep. 43 Guest
Audrey Cash and Terrah Holder
Website | Instagram | Podcast Instagram | TikTok
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Episode 43 Show Notes can be found here.
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Pitching 101: What You Need to Know About Getting a Brand’s Attention

How to pitch to brands as a creator you ask? Well, it’s definitely not just as simple as writing an email and hitting send. You need to make a great impression on the brand and start to build an actual relationship with them. But how can you get a brand’s attention and really wow them in one simple email?
This week, our guest Jordynn Nicholson, an influencer coach and content creator, is answering that question for us. Nicholson has been a creator for 7+ years and is an expert in landing paid brand deals.
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Find our Ep. 42 Guest Jordynn NicholsonWebsite | Instagram | TikTok | $27 Influencer Starter Kit
Find us on Social Media Instagram | TikTok | Pinterest
Episode 42 Show Notes can be found here.
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