Soulcial Scoop by Your Soulcialmate

Pitching 101: What You Need to Know About Getting a Brand’s Attention

How to pitch to brands as a creator you ask? Well, it’s definitely not just as simple as writing an email and hitting send. You need to make a great impression on the brand and start to build an actual relationship with them. But how can you get a brand’s attention and really wow them in one simple email?
This week, our guest Jordynn Nicholson, an influencer coach and content creator, is answering that question for us. Nicholson has been a creator for 7+ years and is an expert in landing paid brand deals.
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Find our Ep. 42 Guest Jordynn NicholsonWebsite | Instagram | TikTok | $27 Influencer Starter Kit
Find us on Social Media Instagram | TikTok | Pinterest
Episode 42 Show Notes can be found here.
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A Step-By-Step of How I Became a Creator Coach and Influencer

Have you ever wondered how to become a full-time influencer or content creator? You’ve heard me on Soulcial Scoop and through my social channels sharing tips on how to make it happen, but I’ve never really shared my entire entrepreneurial journey with you.
This week, I’m giving you the full rundown on how I took my boring retail job and turned it into a booming hair, makeup and photography business that I eventually sold in order to become. creator full-time.
I’ll share the highs, the lows, the struggles, and the lessons that I learned along the way so that you can learn from my mistakes on your journey to running a profitable, self-sustaining business from your online influence.
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Find our Ep. 41 Guest
Kristen Bousquet
Anti-Pitch Method Masterclass
Find us on Social Media
Instagram | TikTok | Pinterest
Episode 41 Show Notes can be found here.
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How to Balance Showing Up Consistently on Multiple Platforms with Austen Tosone

Is it just me or have you considered hopping onto another platform so many times? It sounds like such a great idea, but it’s hard not to think about all of the additional work that would be required and run the other direction.
All of the social media platforms out there offer a different advantage, so it makes sense that we want to dip our toes into all of them, but finding balance and having a content plan that’s balanced and sustainable for you to stick to is crucial. But, how do we figure out what that looks like?
Today, we’re here with Austen Tosone, a New York City-based fashion and beauty content creator and influencer educator who knows a thing or two (or pretty much everything) about diversifying her social media presence with both search-based social media platforms and algorithm-based apps.
After launching her blog in 2012 and creating consistently while working as a magazine editor and a content director, Austen built up her platforms and quit her 9-5 job to go full-time with content creation in April 2021. She’s partnered with brands like Kohl’s, Glossier, Walmart, HelloFresh, and more. Austen is passionate about teaching micro influencers to value their work, build their dream audience and make sustainable income from creating content.
Today, we’re diving into what it’s like to find balance showing up consistently on multiple social media platforms. What performs best on each platform? How can you come up with a content strategy that allows you to put out valuable content all the time? How do you balance all of this content creation with having a life outside of the apps?
We’re giving you the scoop on all things building balance on multiple platforms as a content creator.
🤝 Join the Soulcialmate Monthly Creator Membership Waitlist
Find our Ep. 40 Guest
Austen Tosone
Instagram | TikTok | YouTube | Blog | SEO Workshop
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Episode 40 Show Notes can be found here.
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How to Use Data & Analytics to Be a Better Content Creator with Jules Montgomery

Learning how to analyze data as a content creator sounds like it might be tedious and boring, but once you see that it starts to bring you real results, I can guarantee you’ll be as addicted as myself and this week’s guest are. The thing about data? It never lies.
As a creator who wants to consistently do better, we need to know how to look at the data that apps like Instagram, TikTok, Pinterest, and YouTube provide us with, find what that data is trying to tell us, and then use it to our advantage.
This week, we’re here with Jules Montgomery, content creator and CEO/founder of Influent, a company seeking to allow creators to just be creators. It’s the platform where you’ll be able to scour brand deal opportunities, read reviews from some of the top brands other creators have worked with, learn how to create amazing content and even calculate what your rates should look like.
Today, Jules is diving into all things data and analytics. She’s giving us the scoop on what she did to find out exactly what her audience wanted to see more of from her and how she tracked it all on a spreadsheet that you can even recreate. She’ll walk us through all the types of data that are important for us creators to be paying attention to so that we’re able to do more of what’s working on our pages. Plus, she’s sharing some tips on how this can help you land brand deals.
🤝 Join the Soulcialmate Monthly Creator Membership Waitlist
Find our Ep. 39 Guest
Jules Montgomery
Instagram | TikTok | Website
Find us on Social Media Instagram | TikTok | Pinterest
Episode 39 Show Notes can be found here.
Join our Facebook Community of 600+ digital creators just like you:
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Tags:
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What Every Beginner UGC Creator Needs to Know to Get Started with Mariely Galindo

Unless you’ve been living under a rock, you’ve very likely heard of UGC, or user-generated content. It’s a type of service creators can offer where they create content for the brands without any posting requirements. The content is used by the brand in their social media posts, marketing efforts, and sometimes even on packaging or in-store advertisements.
It takes a ton of that pressure of performances off of our shoulders and just let’s us focus on what we’re good at: being creators. But how the heck do you start as a UGC creator? How do you get these gigs? How do you know what to charge? What’s different about UGC vs. classic influencing?
Today we’re here with Mariely Galindo, a jewelry designer turned content creator, who just got her start as a UGC creator about three months ago. She’s dove in full-force, and is finding tons of success working with businesses to create content for them.
Mariely is giving us a peek at what it’s like to start as a UGC creator in mid-2022. She’ll tell us all about the different types of UGC content, what skills you need to have to produce UGC content, where she consistently is finding gigs, and more.
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Find our Ep. 38 Guest
Mariely Galindo
TikTok
Find us on Social Media
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Episode 38 Show Notes can be found here.
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How to Make a Living as a Traveling Content Creator with Payton Cavin

There’s usually a point in every creator’s career where you ask yourself: How can I become a travel creator? How can I land incredible deals with some of the most beautiful places on earth?
As we know, from the outside, the influencer industry is glamorous: free trips, complimentary meals, and gifted experiences, but being a travel creator requires intense work.
This week, we’re here with Payton Cavin, a colorful travel creator based in Texas. 
This week, Payton is answering all of our questions about being a travel creator. How we can start getting travel opportunities? Should we be getting paid to go on these trips? Or is it typically a trade? Who do you contact to land travel gigs? What does the process of working with a travel company even look like from start to finish?
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Find our Ep. 37 Guest
Payton Cavin
Instagram | TikTok
Find us on Social Media
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Episode 37 Show Notes can be found here.
Join our Facebook Community of 600+ digital creators just like you:
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Tags:
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Welcome to Soulcial Scoop

Soulcial Scoop is the podcast where entrepreneurial creators learn how to turn their online influence and creativity into a profitable, self-sustaining business. 

Everything You Need to Know About LinkedIn as a Content Creator with Madison Masterson

We all know LinkedIn as a platform for professionals, right? We never really think about how to use LinkedIn as content creators as it’s not typically a platform that screams creativity. Contrary to popular belief, LinkedIn can bring in solid opportunities for connection for creators. In fact, it’s the one platform that I’ve had to most success creating connections with potential brand partners.
But, how the heck can we set up our profiles if we’re not in traditional jobs? How often should we post on LI and what should we share? Why is it beneficial to grow our accounts on LI and how can we do that? Plus, is monetizing an option on this platform?
This week, we’re here with Madison Masterson, CEO of Mad Marketing and an official LinkedIn creator who focuses her content on mental health awareness, disability awareness, and influencer marketing for the last 11 years. And today, she’s giving us the scoop on how to find success as a creator on LinkedIn.
🤝 Join the Soulcialmate Monthly Creator Membership Waitlist
Find our Ep. 36 Guest
Madison Masterson
LinkedIn | Instagram | Website
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Episode 36 Show Notes can be found here.
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How Brands & Agencies Choose Creators to Work With with Sonia Elyss

As a creator, we want to know how brands and agencies choose the content creators that they’re working with, right? We want to get inside the minds of the campaign managers. Aren’t you curious what they were thinking when they went with another creator over you? Wouldn’t it be helpful to know how budgeting works and why the brand can only pay you a certain amount of money?
This week, we’re here with Sonia Elyss, a marketing consultant and the founder of incredible talent, marketing, and content agency, Round Twelve. Sonia takes a fluff-free approach to helping modern beauty brands gain visibility, become fan-favorites, and amplify their “why,” She has ideated and executed campaigns for top beauty brands like Clarins, Kiehl's, and IT Cosmetics.
Today, Sonia is giving us a peek at the other side of the business. How does she find creators to work with? What does she focus on when looking at our profiles? How does she determine what rate she can offer each creator? What do her agency and the brands she represents expect for sponsored post-performance? What makes her want to work with a creator again (or NOT)?
We’re giving you the scoop on all things newsletters. This my Biz BFF is Soulcial Scoop.
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Find our Ep. 35 Guest
Sonia Elyss
Instagram | TikTok | Website | Podcast
Find us on Social Media Instagram | TikTok | Pinterest
Episode 35 Show Notes can be found here.
Join our Facebook Community of 600+ digital creators just like you:
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Tags:
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Why Every Creator Needs a Newsletter (And How to Build It) with Dylan Bridger

Building your email newsletter is essentially mandatory at this point for content creators as you need a way to reach your audience in case our favorite social media platforms shuttered one day unexpectedly, right?
But creating your list and sending out weekly emails is a bit overwhelming, and you may not know where to start. We get it!
This week, we’re here with Dylan Bridger, an email marketer who helps coaches and course creators make more money with email marketing. He does this by providing done-for-you email copywriting services, and done-with-you email marketing coaching and training. Over the past 10 years, his marketing funnels have generated $2M+ in sales for his clients.
This week, Dylan is answering all of our burning questions about newsletters. What do we include in them? How often should they be sent? How can we avoid people unsubscribing? How can we grow our email list? And how and when can we monetize it?
🤝 Join the Soulcialmate Monthly Creator Membership Waitlist
Find our Ep. 34 Guest
Dylan Bridger
Website | Twitter
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Episode 34 Show Notes can be found here.
Join our Facebook Community of 600+ digital creators just like you:
Your Soulcialmate Community: Teaching Influencers to be Business Owners
☎️ Book Your 1:1 Call with Kristen
📚 “Pitching & Negotiating for Digital Creators” E-Book
✏️ Your Soulcialmate Social Media Planner
Listen to Soulcial Scoop
Spotify | Apple | YouTube
Try Our Favorite Platforms
Wingspan for Free for 30-Days
Flick Hashtags Free for 7-Days
Riverside FM
Tags:
social media,instagram,instagram news,instagram algorithm,social media news,tiktok,tiktok news,business tips,instagram tips,instagram influencer,how to be an influencer,social media mental health,mental health for influencers