Soulcial Scoop by Your Soulcialmate

How to Build Better Connections With Your Audience

One of the most fulfilling, but sometimes forgotten, parts of being a creator is creating connections with people online.
If you’re struggling with low engagement or reach, it might be time to step back and ask yourself if you’re creating content that CONNECTS with people.
After all, people follow you for YOU, so it’s time to start focusing on creating content that helps your audience get a better idea of who you really are.
It can be intimidating to get real and authentic, but it’s what’s going to help people connect with you and want to follow along and engage with your content.
Today, we’re diving into some ways to create those meaningful connections and how you can build a community.

5 Things I Tell My Students Who Struggle Creating Content Consistently

Having to create content consistently can be one of the biggest challenges that creators face. It can be hard to keep up with the amount of content ideas you need and find the time to create the content. After years of being a creator, I’ve learned a few tips and tricks that have helped me sustain this as a career and made creating content fulfilling and sustainable. Listen to hear my five biggest tips for when you’re struggling to create content consistently.

A Breakdown of My Income Streams (And How I Got Them)

As a content creator, the topic of money can seem taboo. It seems like no one wants to share how much they make and talk openly about the different ways they make money. But I am not one to gatekeep. Today, I’m sharing a breakdown of all of my income streams from last month and how I got each of these opportunities.

3 Brand Partnership “Rules” for Creators to Stop Following

There are so many arbitrary “rules for creators” thrown around out there that as a new creator, it can be overwhelming and feel very rigid. I’ve seen so many creators feel like they have to do certain things, like send as many cold pitches as possible, that it takes time away from them doing things that actually benefit them, like focusing on forming genuine relationships with the brands.

How Doing Less Has Made Me a Better Content Creator

Most creators are no stranger to burnout — or the feeling of not being inspired or excited about what they’re posting. When I found myself faced with this situation recently, I decided it was necessary to make a change. I started “doing less” and it has made me fall back in love with creating. Listen in to hear what I did.

Struggles that Every Creator Faces When Building a Business (And How to Overcome Them) With Ayomi Samaraweera

There are a lot of challenges that come with being a creator. And it can feel so competitive and lonely since a lot of creators aren’t always open about the challenges they face and the questions they have.
But I’m here to tell you that you are not alone in your struggles. Every creator deals with them.
Today, we’re here with Ayomi Samaraweera, the founder and CEO of Canopy, a dedicated community for Creators to crowdsource information to accelerate their careers and spill the tea in a safe space. She worked for three years in the Creator Economy at TikTok and Jellysmack, then became a creator herself, so she is an expert in the challenges that creators face everyday.

Operating in Your ”Zone of Genius” in Your Creator Business with Bri Garnica

As creators, we face challenges like letting our job drain our energy and ending up burnt out or unfulfilled. But there are ways we can take advantage of our unique strengths so we can create to the best of our abilities.
We can create great content and build our online businesses without compromising our energy and wellbeing.
But how do we actually do that? Bri Garnica is here to teach us how we can use our “zone of genius” to combat content creation burnout and live our dream lives.

Understanding How Brands View Stats for Partnerships With Keith Bendes

Sometimes, the brand’s perspectives on partnerships can feel like somewhat of a mystery.
You don’t always know why they will or won’t work with you or how they measure if a campaign is successful and want to develop a long-term partnership.
Today we’re here with the VP of Marketing and Brand Strategy and Linqia, an influencer marketing agency, and he gives us the inside scoop on how brands are actually measuring influencer performance.

How to Be a Content Idea Machine (Part 2) With Emma Cortes

If you’re a content creator and have been struggling to consistently come up with content ideas, you’ve come to the right place. One of the most valuable places you can look for content ideas is the social media platforms themselves.
This is the second and final week of the series in collaboration with Emma Cortes and her podcast, “Creative Edition,” where we’re giving you the scoop on our PROVEN methods for generating more content ideas.

How to Be a Content Idea Machine (Part 1) With Emma Cortes

Consistently creating content is an absolute blast… when you have ideas for what to create. Otherwise, it can be mentally draining and beyond frustrating.
This is the first part in a four-episode series in collaboration with Emma Cortes and her podcast, “Creative Edition,” where we’re giving you the scoop on our PROVEN methods for generating content ideas. Today we’re covering one of the ways to brainstorm content: by looking at the problems.