Soulcial Scoop by Your Soulcialmate

What to Consider When Setting Your Rates for Partnerships With Cynthia Ruff

Figuring out what to charge for content as a creator is one of the most challenging parts of the job. There’s unfortunately no formula or guidebook for us to follow.
Cynthia Ruff, CEO and co-founder of Hashtag Pay Me, knows a thing or two about creator rates. She left her job pricing CEO's salaries to become a full-time lifestyle blogger in 2018 and quickly realized that the way the creator economy prices work sucks.
After finishing her MBA at Georgia Tech, she set off to change that with Hashtag Pay Me- the first unbiased pricing calculator for creator work.
She spent over 18 months gathering data from a variety of brands, agencies, and creators themselves to determine "what is a fair rate". Their tool shows you how creators like you are getting paid for jobs right now, so you never have to question if you're charging the right price.
We’re giving you the scoop on all of the things you need to consider when setting your rates for partnerships. This my Biz BFF is Soulcial Scoop.

Coached: How to Land More Creator Gigs With Toniann Calabro

As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you get to be a fly on the wall during our call.
For most creators, their goal is work on sponsored and content creation partnerships to help them bring in a steady income and build hype + community around brands that they’re loyal to. This week’s Soulcial Suite member, Toniann Calabro is no different. She’s a travel + lifestyle creator who shares her best insider tips and tricks on everything travel. In this episode, Toniann and I chat about the ways to find brands that best align with her and make a lasting impression on them so that you can get hired to partner together.

Balancing Your 9-5 Job While Building Your Creator Business With Erin Chau

Finding the perfect balance between your 9-5 job and building your creator business takes a lot of trial and error. And no one knows this better than Erin Chau, a creator who is truly doing it all.
Today, Toronto-based creator Erin Chau, who empowers women to build a lifestyle of inner and outer confidence, is truly dropping gems on what it’s like to work two full-time jobs (AND somehow she finds time for sports, friends, and family).
She’s been a creator for 3+ years and created her platform to be real, raw, and authentic with her audience showing them that not everything you see online is real. Her mission is to build realistic expectations with what people are seeing online.
Today, we’re diving into how to balance your 9-5 job while building your creator business — and what it’s like if you don’t want to quit that full-time job.

Coached: Responding to Brand Emails and Connecting with Your Audience With Alicia Williams

The feeling of getting a brand email email from a company you’ve been dreaming about is extremely exciting at first. Then, for many creators, the excitement turns into anxiety as they figure out how to respond to this email in a way that will lead to a successful partnership.
In today’s episode with Soulcial Suite member, Alicia Williams, we are chatting about what those brand deal responses actually look like and how to “wow” them into a partnership.

Finding a Content Style That Let’s You Show Up Authentically & Find Success With Claire Wenrick

It’s easy to look at other creators, see their success, and not see all of the hard work and strategy behind it. And chances are there is strategy behind what creators are sharing on socials — especially if it’s their full-time job.
When you’re just “posting to post”, there’s a strong probability that you won’t see the results that you’d like. You need to pay attention to the things that are working and do more of that, but also pay attention to what your audience isn’t responding well to.
But how the heck do you take this information and use it to your advantage to create a strong content strategy?
Claire Wenrick is a creator I’ve personally looked up to for a while, and I knew that she must have a strong strategy behind the content she’s sharing on socials.
She’s not only a creator coach on TikTok that encourages all types of creators to harness the power of social media and take their personal brands or businesses to the next level through my strategies, but she’s also been a full time content creator since May of 2021 when she graduated college.
Today, we’re diving into finding a content style and strategy that works for you and allows you to show up authentically and sustainably. We’re giving you the scoop on all things creating the best, most effective content for your socials. This my Biz BFF is Soulcial Scoop.

Coached: Creating Your Partnership Proposal With Hannah Franks

As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you get to be a fly on the wall during our call.
Many creators are uncomfortable selling themselves to brands — it takes a lot of confidence and knowledge. When it comes to sending your dream brand a proposal, ensuring that you're showing yourself off best and showcasing your knowledge is crucial in landing the deal. Today on “Coached”, we’re here with Soulcial Suite member Hannah Franks filling out an application to work with a brand she’s been dreaming about working with for years. Get your pen and paper out, and let’s walk through it together.

What to Look for In Your Contracts & How to Negotiate Them With Trevor Mengel

Many creators get into the business knowing how to create incredible content and cultivate a community, but the whole running a business thing is foreign.. Contracts being something that I see the most creators having issues with.
Today, we’re here with Trevor Mengel, Co-founder & CEO of Cloutdesk, a company building the operating system for creator-brand partnerships.
He started Cloudesk to help independent creators like his spouse, professional creator Samantha Cutler, more efficiently manage and monetize brand collaborations.
Cloutdesk makes it ridiculously easy for creators to do things like negotiate for better compensation and automate 80% of the "administrative" work required for brand collabs — including contracts..

Coached: Monetizing With Brands That Align With Your Values With Alyssa C Davis

As creators, there are so many things that we have to learn to be successful in this industry from managing our content and our audience to our personal life and mental health. In “Coached”, a podcast series of Soulcial Scoop podcast by Soulcialmate, we work 1:1 with a member of our private creator coaching community, the Soulcial Suite, and you get to be a fly on the wall during our call.
The trust that you have with your audience is everything, and the second that you tarnish that relationship, it can cost you thousands of dollars in potential brand partnerships. In this week’s episode of “Coached”, I chatted with Soulcial Suite member Alyssa Davis about choosing brands that make sense for you and your personal branding.

All the Ways for Creators to Win on TikTok in 2023 With Devran Amaratunga Karaca

More and more creators everyday are starting to see the potential in TikTok. If you’ve been thinking about starting to consistently create content there but are getting in your own way, this is the episode for you.
Maybe you’re curious how you can create engaging content that actually gets views and grows your following. Maybe you want to know how to earn an income from TikTok. Either way, in today’s episode with Devran Amaratunga Karaca of Kyra, you’ll get loads of insight from the agencies perspective.

Coached: Turning Your Followers to Customers and Managing Affiliate Partnerships with Jacqueline Adan

Our audience is one of our most valuable assets as content creators. The trust that we have with them is what causes us to be such effective sales vehicles. But how do you build that trust? How do you encourage your followers to become customers?
In today’s episode with Soulcial Suite member, Jacqueline Adan, we are chatting about what it looks like to launch your own products and how you can sell to your audience without overwhelming them.